Wednesday, April 29, 2009

"Blogging" Article in PA Lawyer Magazine

Pennsylvania attorney (& blogger) Kelly Phillips Erb, Esq., of Philadelphia, PA, wrote an article, entitled "Law 2.0: A Legal Blogging Primer," published in the May-June, 2009 issue of The Pennsylvania Lawyer, for the membership of the Pennsylvania Bar Association.

I know Kelly as the author of the popular
Tax Girl blog, listed in the American Bar Association's Top 100 Blogs of 2009, and as a frequent contributor to the "Probate & Trust" listserv of the PBA's Real Property, Probate & Trust Law Section.

She certainly is qualified, both as a lawyer and a blogger, to instruct on the basics of legal blogging, where the fields of law, writing, and technology intersect.

These were the topics within her article:

  • The Basics: What's a Blog?
  • Finding Your Niche: What Should You Blog About?
  • Promoting Your Blog: How Do You Get the Word Out?
  • Dipping Your Toes In: How Do You Get Started?
  • Looking Like a Pro: Does Appearance Matter?
  • Returning the Favor: How Do You Get Linked on Other Blogs?
  • The Bottom Line: Is It Worth It?
From my experience in writing this Blog and in practicing law, I agree with just about every point Kelly wrote in her article.

I would have added a few more topics, however, like:

  • Keeping Out of Trouble: Know the Copyright Laws!
  • Staying Alive: Know When to Hold 'Em, Know When to Fold 'Em, and Know When to Walk Away (from Blogging about a Topic)
  • Refreshing Yourself: Update Prior Commentaries and Correct Misstatements
  • Representing Clients First: Follow the Rules of Professional Conduct While Blogging
  • Citing Sources: Know the Character of Links You Reference or List
  • Being Grateful (Never Gratuitous): Share and Celebrate Contributions by Others
  • Blogging for the Right Reasons: Follow Your Professional Passion
I was pleased to read that this Blog was included among three cited by Kelly as representative of "focused" blog writing.

I highly recommend the article to any lawyer now involved in writing a blog, or contemplating that long-term pursuit.